For centuries, people have been drawn to the ocean, not just for food and travel, but for its effect on the mind, body, and spirit. 

In places like Tamraght and Taghazout, Morocco, life by the Atlantic is more than a backdrop:  It’s a rhythm that shapes how people live, rest, and connect. 

Surfing is at the heart of life in Taghazout Bay. The waves shape the rhythm of the villages, attract visitors from all over the world, and create a shared culture that blends ocean, community, and adventure.

Taghazout Bay, just north of Agadir, is Morocco’s surf capital and has become one of the world’s go-to surf destinations. Famous for it’s many right-handed surf breaks, consistent swells, accessible surf spots, year-round sunshine and a vibrant surf culture, the region offers conditions for both beginners and advanced surfers year-round.

Perched between the ocean and the mountains of Tamraght, Villa Azzugag is more than a boutique hotel. It is a micro-resort: small in scale, intentional in design, and vast in experience. A sanctuary for seekers, surfers, creatives, and the quietly curious.

The Moroccan coastline is more than a backdrop to Villa Azzugag — it’s the heart of our story. From the waves rolling into Taghazout Bay to the salt air that drifts up Tamraght’s hillside, the coast shaped not only the rhythm of daily life here, but also the way we imagined and rebuilt our micro-resort.

In Tamazight, Azzugag means “sunset”—a word that captures Morocco’s colours, rhythms, and soul. At Villa Azzugag, this meaning guides everything we do, blending cultural authenticity, slow travel, and design-forward comfort.

When people think of Morocco, they picture labyrinthine souks, fragrant spices, vibrant fabrics, and the hum of life echoing through narrow aisles. Agadir’s Souk El Had is all of that—and more.

"You could build 10 rooms instead of 6."
"Add more rooms. More beds means more revenue."

We listened, but our vision whispered something different. We didn’t want “big.”

We wanted intentional.

The Villa by Azzugag is still under construction, but already, it’s more than a building. It’s a vision of how travel could feel: intimate, soulful, and filled with wonder.

It’s a place born from the rhythms, light, and spirit of Morocco.

And it’s the future home of our micro-resort.

But what exactly does that mean?